The way Internet stocks had performed, today's pullback was bound to happen -- much as it hurts. But online advertising is alive and well. Thanks for asking. Thanks for clicking. And notwithstanding today's brutal haircut, banner-ad guru DoubleClick
Last night, the company posted its third consecutive profitable quarter. That may seem like baby steps by today's earn-or-burn standards, but it's pretty impressive when you consider that the online ad market was left for dead when the dot-com boom went bust.
We're spending roughly 15% of our leisure time in front of the Internet, yet companies are devoting roughly 2% of their ad budgets to the medium. Lagging advertising money spent on radio, television, and newspapers, the upside is there to capitalize on this truly targeted platform.
The market has seemed more enamored with conventional Web favorites like Amazon
Despite today's warning and expectations to earn just $0.25 a share next year, it's also packing nearly $4 a share in cash and has some business momentum on its side. All it needs now are willing sponsors.