Lots of people scream "content" when defending the future of Sirius Satellite Radio
We've known for quite some time that Sirius has arranged for radio coverage of the NFL, NHL, and NBA. Upon writing past articles on satellite radio news, I've had several readers remind me of the company's ad campaign featuring bombshell Pamela Anderson, and it appears that she has her own radio show on Sirius, too.
Maxim Radio can't exactly live up to the magazine's sexy reputation -- it is, after all, radio. (Unless, of course, Sirius can get its on-the-go video capabilities ramped up, though in this case they could cause a whole slew of other problems, including an upswing in multicar collisions and toddlers who ask too many uncomfortable questions.)
On the other hand, look at the success of Howard Stern's radio show, with over-18 content no one can see. And speaking of Stern and his extremely large, loyal, male fan base, it's no secret he might defect to satellite -- with Sirius often tapped as the most likely home for him. Maxim Radio promises to provide "social ammunition" for guys -- in other words, clever stuff to talk about, as well as information on cars, sports, technology, and so forth.
The 21-to-34-year-old demographic is a coveted one. I'll argue any day that females' use of tech, once the domain of geeky guys, is on a rapidly increasing trajectory (look at the upswing in female gamers, to cite just one example), but there's still a strong tradition of heavy male first-adoption of new technology and satellite radio fits in that category.
As far as Howard, Pamela, and Maxim go, it's no secret that sex still sells. Case in point: In polite circles, the Internet might be known for the democratization of information, but we all know for many years the real money story on the Net was pretty seedy. On the other hand, could Sirius run the risk of skewing too far male and alienating women? Could it easily slip to a brand that starts to sound more tawdry than edgy? (Not to mention, something that needs parental controls?)
I think it's an interesting gamble, though it still emanates with a certain degree of that Sirius desperation that is often discussed, seeing just how much the upstart's subscriber numbers lag rival XM Satellite Radio
Check out our recent exciting satellite radio duel, with pro-Sirius here and pro-XM here. Or do your own dueling about the issues concerning satellite radio on the Sirius Satellite Radio and XM Satellite Radio discussion boards on Fool.com.
Alyce Lomax does not own shares of any of the companies mentioned, though at one time, long before she wrote for the Fool, she owned shares of XM Satellite Radio.