Do you buy into the company or the sector? Clearly, most will side with the former, though it's impossible to ignore the latter. There's no denying that JetBlue Airways
Even Berkshire Hathaway's
But now you have a company like JetBlue that has had a few good years of reinventing the wheel. It has overcome its sector's shortcomings to produce respectable results and heady growth, and earn a worthy Motley Fool Stock Advisor newsletter recommendation.
After admiring the company from afar for years, I took my first two JetBlue flights this month. I was impressed. Both treks -- even a redeye on Sunday night out of the tiny Long Beach airport -- found few, if any, empty seats.
JetBlue can be contagious. I can't fathom taking another cross-country flight without the comfort of the leather seats, the legroom, the wide range of snacks, and the entertainment. That last point can't be emphasized enough. The airline offers live DirecTV
JetBlue knows it, too. That's why it was a hoot to see passengers waiting to board rival carriers wince when the JetBlue boarding announcements advised passengers to grab their headsets on the way in so they could enjoy the 24 channels of televised content. Guess where those envious sky travelers will turn for their next flight? You've got to love it when a simple public terminal announcement can do the marketing work of a fleet of missionaries. One can only imagine what will happen when XM Satellite Radio
Here's to higher ground.
It's not just JetBlue putting up a good product at a low price these days. What do you think of the other bargain carriers? Where do you find the best rates? All this and more in the Cheap Air Fares discussion board. Only on Fool.com.
Longtime Fool contributor Rick Munarriz can't recall eating blue potato chips at 30,000 feet before. He does not own shares in any of the companies mentioned in this story.