There's just something about photos and pharmacies. They seem to go together like peanut butter and chocolate in that famous Hershey
CVS says it is the "first nationwide retailer" to provide such an offering, and in my mind at least, it's a surefire way to increase the chain's brand value and differentiate itself from the likes of Walgreen
And I don't mean that from the point of view of the technology. Rather, it's from the perspective of just acting upon the idea and trying to monetize it faster than the competition. Sometimes just doing something because the inherent value is recognized by management is half the battle, not necessarily the snazzy nature of what's being done.
In the meantime, Rite Aid must contend with so-so comps and Walgreen will just have to keep slugging it out with its main three-letter competitor.
Fool contributor Steven Mallas owns none of the companies mentioned.