Leave it to iconic News Corp.
So it's bye-bye, Squawk Box. Hello, Fox and Friends? Not exactly, but the move does make plenty of strategic sense. Why, you ask? For one thing, Fox News Channel is a ratings powerhouse. According to MediaWeek, FNC averages more than double the number of prime-time viewers of Time Warner's
They need crimping. CNBC, in particular. Fox has no answer for the channel. That's bad for Murdoch, because Americans seem to be in love with stocks. Indeed, according to the same MediaWeek data referenced above, CNBC saw its viewership rise a breathtaking 23% in January. My guess is that Murdoch would like to seize some of that momentum for his own empire.
I can't help but think the idea makes economic sense. Well, at least as far as Murdoch is concerned. He plans to blend digital and classic media by extending broadband service through DirecTV
Expect business news to be a part of the mix. For, as we here at the Fool know well, there's a natural blend between the Web and other media when it comes to stocks and business. The trick is monetizing the convergence. With a track record for smashing competitors and gobbling up opportunities, I'm reasonably compelled to think Murdoch will figure it out.
Tune in to related Foolishness:
- Do the television shuffle!
- Go ahead, tune intoYahoo!
- DirecTV wants your Fox shows to be on demand.
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Fool contributor Tim Beyers doesn't own shares of any company in this story. You can find out what is in his portfolio by checking Tim's Fool profile . The Motley Fool has an ironclad disclosure policy .