Are movies and TV finally going to hit it big on your cell phone? Motley Fool Stock Advisor pick NVIDIA
NVIDIA makes graphics chips for PCs, video game consoles, and, yes, mobile phones, including the uber-cool RAZR. On Monday, it released the GoForce 5500, its latest chip for devices on the go, at the 3GSM World Congress in Barcelona, Spain. The new chip attempts to change the game among competitors by improving phones' ability to play video, power 3-D games, and snap high-resolution digital photos.
The GoForce 5500 is a graphics processing unit (GPU), a separate chip specifically designed to handle a cell phone's video streaming, digital photography, and other graphics-intensive tasks. Other approaches either use one fast, non-specialized chip for all the phone's functions, or one chip for common phone functions and a separate digital signal processor (DSP) for graphics. According to NVIDIA, those phones aren't optimized for broadcasting video to mobile screens.
NVIDIA's timing couldn't be better. According to industry researcher Yankee Group, the market for mobile video is expected to reach $2 billion by 2008. That's doubly impressive when you consider that Apple's
If NVIDIA can convince the likes of Nokia
We've called up further Foolishness:
- What do you think: Is NVIDIA chippy or chipper?
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- Did you ask Santa for NVIDIA rival ATI Technologies
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Fool contributor Tim Beyers would buy a video phone. He's just that kind of geek. Tim owns shares of Nokia. You can find out what else is in his portfolio by checking Tim's Fool profile . The Motley Fool has an ironclad disclosure policy .