Please ensure Javascript is enabled for purposes of website accessibility

Lights, Camera, Disclosure!

By Steven Mallas – Updated Nov 15, 2016 at 6:41PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Should you know what celebrities make if you invest in a public media company?

Shareholders of a publicly traded company have the right to know the details of their chief executive officer's total compensation package -- and the packages of other executives in the hierarchy.

Question: Should we know the compensation practices at work for Tom Cruise if he is making a movie for Paramount?

The Hollywood Reporter detailed such a proposition in a recent article. It looks like the Securities and Exchange Commission would like to persuade Hollywood studios to be more open about what they pay top talent. Not surprisingly, all the major studios such as Disney (NYSE:DIS), Time Warner (NYSE:TWX), Viacom (NYSE:VIA), CBS (NYSE:CBS), and News Corp. (NYSE:NWS) are dead set against such a concept. Besides not wanting to be told what to do, these media moguls say it will hurt competition for prime talent if salaries are known, because most stars would not want to work where such disclosure is required because of privacy issues and negotiating advantage. Also, the costs of talent could increase if every big star wants to make whatever the value of the latest deal is.

To borrow an exclamation from investor Jim Rogers -- balderdash!

I hadn't been aware that there was an SEC proposal in the works, but I've thought about having such a requirement on the books for a long time now. When it comes to the movie business, I'm a fan of as much disclosure as possible. In fact, as a shareholder of Disney, it always irks me that I don't have a true inkling about the details behind all the myriad deals in the background. I think I have a right to know if Cruise is getting $25 million up front and 20% of the first-dollar gross and back-end participation and all that stuff.

Why shouldn't I? Would the Disney or Viacom movie studios suddenly fall apart if they had to accurately report the budgets, marketing spending, and deal structures of the top talent involved in their celluloid/TV products? Nonsense. In fact, it's existential nonsense. People argue all the time that the world will end if a radical change is enacted. Remember how the world was supposed to end if stock options were treated as an expense? Or how about if Sarbanes-Oxley was passed? I'm still here, you're still here, and everybody's still investing on Wall Street. More information available to investors can only be a good thing.

Because top Hollywood stars can earn enormous sums of money at the major studios, they're not going to suddenly go on strike if an annual report has to reveal the millions they take home. Forbes already posts all kinds of lists about the incomes of celebrities -- and a lot of the individuals on these lists actually enjoy the fame. For those who don't, the compensation adequately makes up for such indignity. As for the argument that everyone will want to be paid what the other guy is paid -- well, all the agents and talent managers probably know that data already.

Simply put, knowing details of the various pay packages of highly compensated stars on movie and TV projects allows the investor further insight into the workings of these companies. It will not bring the business to a standstill; instead, it will force the media conglomerates to carefully evaluate the economics of each pitch with increased diligence. Sure, it'll add layers of bureaucracy. My response? Deal with it.

Can't get enough of the media? Check out these Foolish articles:

Time Warner is a Motley Fool Stock Advisor recommendation. To find more stocks featured in David and Tom Gardner's newsletter, click here for a 30-day trial.

Fool contributor Steven Mallas owns shares of Disney. The Fool has a disclosure policy.

None

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

The Walt Disney Company Stock Quote
The Walt Disney Company
DIS
$98.12 (-1.39%) $-1.38
Time Warner Inc. Stock Quote
Time Warner Inc.
TWX
Paramount Global Stock Quote
Paramount Global
PARA
$19.66 (-2.53%) $0.51
Twenty-First Century Fox, Inc. Stock Quote
Twenty-First Century Fox, Inc.
FOX

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
329%
 
S&P 500 Returns
106%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/26/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.