In my opinion, many of the Internet giants like Yahoo!, Microsoft's
Yahoo!'s new look isn't that simple, but it does have a more modern feel. It's got bigger, more prominent buttons for popular products like Yahoo! Messenger and Yahoo! Mail, and a left-hand bar for more specialized offerings like Yahoo! Finance and Yahoo! Personals.
In a nod to user-generated content, Yahoo! showcases Yahoo! Pulse on the site, which packages trends as content, utilizing reviews and recommendations from its own user base. Standby content like weather reports and movie information is easily available, too.
In many ways, I'm bullish on Yahoo! In fact, I took the bull side in a duel on the stock recently. If the combination of content and community is king, Yahoo! has certainly laid an impressive claim to the crown over the years. But while the site redesign looks nicer than the old version, my first impression is that something's missing: a bit more innovation, perhaps.
Given Google's encroachment, not to mention the rise of News Corp.'s
Alyce Lomax does not own shares of any of the companies mentioned.