I'm not exactly a long-term bull on Comcast
As a longtime horror fan, I may be biased. Aside from a few masterpieces here and there, horror has accumulated a pulpy, B-grade reputation in Hollywood -- but it also draws a hardcore fan base in a highly desirable advertising demographic. (Comcast says 60% of 18- to-34-year-olds are horror fans). The low-budget horror flicks Hollywood cranks out, though frequently lacking in star power, often rake in solid box-office returns.
FearNet, which will be supported through advertising and fees from cable operators that want to carry the network, will offer 1,000 movies from the formidable libraries of Sony
In addition to classics like Carrie, Bram Stoker's Dracula, and Night of the Living Dead, FearNet will also offer shorts from directors like horror king Wes Craven. People can watch the content on demand through Comcast, or go to the FearNet website, where they can watch nine movies per month for free. They will also be able to rent or buy digital titles through Guba. Apparently, the site even hopes to emulate News Corp.'s
Furthermore, FearNet also makes sense because of the ways in which it might lure a youthful audience. Many young fans are tempted to pirate horror movies from peer-to-peer file-sharing sites. Maybe that can be mitigated to some extent if they're given the opportunity to see what they like, when they want it, on a more legitimate basis.
This may not be a huge cash generator, but it certainly might help. Furthermore, it might be one more thing to like about Comcast programming -- I've often considered switching to some rival like DirecTV
For more on movies and the Internet, see the following Foolish articles:
- Is Sawstill cutting it?
- This has been the year for movie download dreams and dilemmas.
- Gear up for a BitTorrential disruption?
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