The site, simultaneously simple and audacious, seeks to suggest gifts that will create that overwhelming "wow" moment for their recipients. The company is working with Paco Underhill, consumer shopping expert and author of Why We Buy, to hopefully tie more of shoppers' memorable holiday experiences to a Best Buy product.
It's a good idea, helping to separate the retailer from competitors like Circuit City
Will the advice initiative create the good kind of blue Christmas for Best Buy? Based on my experience with the site, I believe so. It's well-designed, its choices detailed without being overwhelming, and the resulting suggestions are actually quite useful -- some iPod accessories for a iPod-toting friend, for example.
Would Best Buy stock make a useful addition to an investor's gift bag? I've got plenty of respect for the company, but the law of large numbers seems to have caught up with it, and its revenue growth has been middling recently. Perhaps if Mr. Market granted us a 25% red-tag sale on the company, I'd be more inclined to wrap this one up.
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Fool contributor Stephen Ellis does not own shares in any companies mentioned. You can view the stocks he owns and check out his 99th-percentile ranking in Motley Fool CAPS , the Fool's new stock-rating community. Wal-Mart is an Inside Value recommendation.The Motley Fool has adisclosure policy.