Like many other technology and media companies, Sony
Obviously, this is a bid to take on the elephant in the room, Apple
The video-downloading market is still new, though, and many companies are trying to get in on the action. Amazon.com
Sony is apparently in talks with Amazon.com, Movielink, and CinemaNow to participate in the service. (Of course, Sony also has the added advantage of its bigwig status in the movie industry, although it's interesting that its Sony Connect music download service doesn't appear to be mentioned at all.) Of course, it's not in the least bit surprising that there's no word of compatibility with iTunes.
Sony's aren't the only devices to join the iPod in coming up with creative ways for consumers to obtain and watch video content. Microsoft's
The PSP, like the iPod, is a portable device with a small screen. There are 20 million PSPs out there, which does sound like a good opportunity to peddle video content. However, November data from Nielsen Media Research implied that video content on iPods may not be taking off as robustly as many assume. The data suggested that only 15.8% of the users in the study had ever played any video content on their iPods or iTunes. (One-third of that group of respondents didn't have video iPods.)
Legally obtained video content is still anybody's game. We'll see if Sony can make video magic with its PSP.
For related stories, check out the following:
- BitTorrent's trying to get its big break.
- I wondered whether Apple's "It's Showtime" news was underwhelming, though I do like the idea of iTV.
- Amazon thinks outside the Unbox.
Alyce Lomax does not own shares of any of the companies mentioned.