Lions Gate Entertainment
The movie took in $21.4 million domestically from Friday through Sunday, according to Boxofficemojo.com. That knocks Disney's
Lions Gate has a great thing going with Perry. During the winter of 2006, he and the studio enjoyed a great opening weekend with Tyler Perry's Madea's Family Reunion. A year before that, Diary of a Mad Black Woman was raking in the bucks. Perry's value as a brand is developing some serious equity.
Title |
Cumulative gross |
---|---|
Tyler Perry's Madea's Family Reunion |
$63.3 million |
Diary of a Mad Black Woman |
$50.6 million |
Tyler Perry's Daddy's Little Girls |
$31.4 million |
Investors should be pleased with Perry's latest hit. In addition to doing well during its entire run at the theater, it will presumably be a hit in the important home-video market.
While Perry and the Saw films (the fourth grisly installment hits theaters later this month) have been quite successful, Lions Gate could be relying too heavily on just a couple of major franchises. The Hostel series hit a bit of a bump in its second go-round. Meanwhile, the Saw franchise alone has grossed more than $415 million worldwide, and it currently provides three of the top five highest-grossing Lions Gate films.
Lions Gate needs to establish a few more sequel-spawning theatrical hits to flesh out its value proposition to shareholders. That's easier said then done, of course -- again, this is the movie industry we're talking about. (So far, its WWE
I still like Lions Gate. It's been fueled by the cash-flow generation from its new releases and library products. Investors who are interested in a more direct play on the Hollywood industry -- as opposed to getting lost in a big media conglomerate such as News Corp.
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