It's been a big week if you're into watching major media companies gobble up high-traffic, family-friendly websites. First you had News Corp.
Terms of the iParenting purchase aren't being disclosed, but Disney's getting more than 40 content-rich websites. From Preconception.com to Grandparents Today, iParenting's destinations run the gamut of parent -- and potential parent -- topics.
It's a perfect fit, but not just because Disney is the leader in family entertainment. From Family Fun magazine to its Family.com website, Disney has been a parent magnet for years. Its acquisition earlier this year of the popular, virtual, kid-community site Club Penguin also fits well here. If parents trust Disney to entertain their kids through various media outlets, premium communities like Club Penguin become easier sells.
It's actually surprising to see Disney on a dot-com buying spree, when it has excelled at being the top draw organically. However, it certainly didn't want iParenting to fall into the wrong hands. Rival Viacom
So like most Web-based acquisitions these days, Disney's decision to brush up on its iParenting skills is as much about what it will do for Disney as what it won't do for others.
I would go even further on that particular theory, but my parents always said that if I have nothing nice to say ...
Short the heck out of it.
Just teasing, of course. Since there's no way I'm shorting Disney, let me go and check out those 40-ish sites to see whether I can find some solutions for my suddenly rebellious teen son.
Other snappy headlines you can hum along to:
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Longtime Fool contributor Rick Munarriz can usually be found at Walt Disney World. He's the one wearing the "Bob Iger Fan Club" T-shirt. He does own shares in Disney. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.