Direct online sales of music freed from digital rights management (DRM) are the wave of the future, and Sony BMG, Sony's
Basically, starting in mid-January, people can buy DRM-free digital albums from Sony by purchasing a gift card called Platinum MusicPass at retailers like Target
OK, OK, just kidding about that last part. But this latest move won't allow you to load up on DRM-free MP3s through Amazon.com
Is Sony's customer-be-damned attitude surprising? I'd say no. I mean, it's Sony. This is the company whose initial digital music players only worked with its own proprietary ATRAC technology, locking consumers into its own service and devices, and basically shooting itself in the foot with the metaphorical equivalent of an AK-47. Sony eventually had to disconnect its Connect music service; given the popularity and convenience of iTunes and iPod, I doubt many people missed it.
DRM may be a digital death sentence, and of the major four music companies, which also include Warner Music Group
Too bad Sony has totally missed the point of offering its customers what they want. A paltry selection of inconveniently available DRM-free music is not progress -- it's just a creative new way of annoying consumers. The traditional music industry's biggest players could use some hits, but this move sounds like a miss.
Further DRM-free Foolishness: