Two major Hollywood studios are working together on one of the hottest properties in the biz. Who slipped hallucinogens in my coffee again?
Just as the audition shows wind down on News Corp.'s
The premise of the deal is understandable: tap into the "Idol" cachet to draw more visitors to the recently renamed and always underrated Hollywood Studios park. Financial terms have not been disclosed, but the numbers hardly matter anyway. It's the execution that comes as a surprise. Of course, it turns out that Fox never had a say in the matter. My coffee is clean this time.
Disney negotiated the property directly with 19 Entertainment and Fremantle Media, from which Fox simply holds a license to run the show. It's a side deal worthy of comparisons to David Letterman's interim writers contract, and a potentially shrewd marketing move. Now, when Fox promotes its golden goose, a squeaky rival also stands to profit from those marketing dollars.
Fremantle doesn't seem to worry about how bewitched, bothered, and bewildered its broadcasting partner might be over this state of affairs.
"It is owned by us, so we can extend the brand in the off-air space in the ways that we want to," a Fremantle spokesman told the AP. "We don't see this in any way as a News Corp. vs. Disney debate. That's never been part of the discussion, and it's not something that's relevant to us. It's just part of 'American Idol.'"
It remains to be seen whether Disney will divert traffic from rival theme park operators like Cedar Fair
Further Foolishness:
