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Children's Place Cuts Costs (and Businesses)

By Colleen Paulson – Updated Apr 5, 2017 at 9:51PM

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When revenue growth isn't there, you've got to do the next best thing.

Editor's note: A previous version of this story referred to plans for Children's Place to cut its workforce by 30%. The company is planning to cut its shared services division by 30%. The Fool regrets the error.

Children's Place (Nasdaq: PLCE) has not been a profitable place to invest lately; the company's stock price has declined more than 60% since last spring. However, the stock is up almost 13% today on its fourth-quarter earnings release, with news of additional cost-cutting and a move out of the North American Disney Store chain.

Children's Place posted a fourth-quarter loss of $58.5 million, or $2.01 a share, so there's really nowhere to go but up. The top line did rise 4% over last year, and comparable-store sales were up by 3%, which isn't too horrible in today's market (does a baby need a new pair of shoes, after all?). As far as future growth, management is estimating mid-single-digit sales growth for the coming year, with 30 new store openings.

The big news here (and the reason for the stock jump) isn't revenue growth potential - it's all about moving out of the Disney (NYSE: DIS) Stores and slashing costs. Children's Place is in talks with the Walt Disney Company to sell a controlling interest back to Disney, taking an $80.3 million asset-impairment charge in the fourth quarter to reflect the exit costs associated with this move.

Beyond transitioning out of the Disney Stores, Children's Place plans to cut its shared services division by 30%, for an annualized savings of $12 million. Capital expenditures will be slashed from 2007's level of $200 million to between $65 million and $75 million, with the company deciding not to expand its corporate headquarters. Balance-sheet inventory levels were up by more than 19% year over year, so Children's Place is looking at additional measures to move inventory. The company projects inventory levels in the flat to low-single-digit range by the end of the second quarter.

Looking at the fourth-quarter results, these cost-control measures are more than necessary. Cost of goods sold increased by 15.7%, and SG&A increased by almost 8%. Those are rates that far exceed sales growth.

Losing the Disney Stores should help Children's Place focus more on its main brand, and it certainly is time to cut costs wherever possible. Despite some of the work the company has ahead of itself, it still sells at a premium forward P/E of 14.7. This compares to its rivals Gymboree (Nasdaq: GYMB) and Carter's (NYSE: CRI), which sell for P/Es of 12.13 and 10.25 respectively.

Related Foolishness:

Disney is as Stock Advisor recommendation. Carter's is an Inside Value selection. Give the Motley Fool's newsletters a try via the 30-day free trial.

Fool contributor Colleen Paulson does not own any stocks mentioned in this article. The Fool's disclosure policy is always on the cutting edge.

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Stocks Mentioned

The Children's Place, Inc. Stock Quote
The Children's Place, Inc.
PLCE
$34.01 (-3.16%) $-1.11
The Walt Disney Company Stock Quote
The Walt Disney Company
DIS
$99.50 (-2.60%) $-2.66
Carter's, Inc. Stock Quote
Carter's, Inc.
CRI
$68.74 (-0.48%) $0.33

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