Based on the aggregated intelligence of 110,000 investors participating in Motley Fool CAPS, the Fool's free investing community, beverage behemoth PepsiCo (NYSE:PEP) has earned a coveted five-star ranking. Our data has shown that five-star stocks outperform the market by a significant margin; conversely, one-star stocks have woefully lagged the market average.

With that in mind, let's take a closer look at PepsiCo's business, and see what CAPS investors are saying about the stock right now.

PepsiCo facts

Headquarters (Founded) Purchase, New York (1898)
Market Cap $103 billion


Soft Drinks

TTM Revenue

$40.46 billion


CEO Indra Nooyi (since May 2007)
CFO Richard Goodman (since 2006)

Major Brands

Pepsi, Gatorade, Lay's, Doritos

Return on Equity (avg. last three years)


CAPS players bullish on PEP also bullish on

Procter & Gamble (NYSE:PG)
Altria (NYSE:MO)

CAPS players bearish on PEP also bearish on

Citigroup (NYSE:C)
Coca-Cola (NYSE:KO)
Ford Motor (NYSE:F)

Sources: Capital IQ, a division of Standard & Poor's, and Motley Fool CAPS. TTM = trailing 12 months.

Over on CAPS, fully 749 of the 769 All-Star players who have rated PepsiCo -- roughly 97% -- believe the stock will outperform the S&P 500 going forward. These All-Star bulls include my fellow Fool Jim Mueller (a.k.a. TMFGebinr) and DemonDoug, both of whom are ranked in the top 15% of our community.

In 2006, Jim explained that PepsiCo is: 

... not really a true soft drink company with its chips and snacks (from which it generates a lot of money) ... Pepsi the drink is still second place to Coca Cola. But with all the popular snack brands, this company is a powerhouse.

A more recent pitch from DemonDoug just last week elaborates on that bullish rationale, arguing:

Pepsi management has shown stellar performance over the past 30 years. ... Just like [Coke], Pepsi has strong international sales, and people will continue to use their product aaaaaaaaaaaaand... will also make money whether oil goes to 300 or 30. Yield 2.7%. What's your local bank paying again? And if the dollar goes down by another 20-30% in 5 years, what will be worth more, the dollars in your account, or a well-run large cap with international exposure?

What do you think about PepsiCo, or any other stock for that matter? Make your voice heard on Motley Fool CAPS today. More than 110,000 investors are waiting to hear what you have to say. CAPS is 100% free, so simply click here to get started.