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Investors Are Sweet on Peet's

By Alyce Lomax – Updated Apr 5, 2017 at 9:13PM

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They might want to wait for a better opportunity to grab this stock, though.

Starbucks (NASDAQ:SBUX) has been struggling, and it sure looks like investors are sweeter on Peet's Coffee & Tea (NASDAQ:PEET) at the moment. The last time I checked Peet's stock, it had surged about 25% today.

Peet's second-quarter net income increased 66.7% to $3 million, or $0.21 per share. Revenue was not quite so steaming hot, having jumped 16.6% to $70.1 million. Peet's was able to improve its operating margins by 240 basis points -- an element to admire these days. In its conference call, Peet's said strong growth in its grocery and food-service channels helped offset softness in retail. 

A 25% increase in Peet's share price in one day seems nutty, but I guess investors are even more jubilant since Starbucks can't seem to get itself off the floor. After all, a quarterly profit increase, especially an impressive one, looks pretty darn good given Starbucks' first-ever quarterly loss. Don't forget that Peet's beat estimates in a down economy, too.

Investors' selection of coffee-pouring companies investors don't all offer apples-to-apples comparisons. Green Mountain Coffee Roasters (NASDAQ:GMCR) -- which yesterday reported an impressive quarter, as noted in my Starbucks article -- doesn't operate cafes at all.

Peet's may be a closer comparison to Starbucks, with both cafes and distribution through grocery stores and food-service providers, but its major market thus far is the West Coast. Not surprisingly, Peet's has just a tiny fraction of the cafes that Starbucks does (as of December 2007, a mere 166), and it may face a major battle with greater expansion, although it's already starting its East Coast onslaught.

Peet's is trading at 37 times trailing earnings, far surpassing Starbucks' 17 P/E. Then again, Peet's looks more appealing than struggling Caribou (NASDAQ:CBOU), which has reported a loss over the last 12 months. If Peet's can deliver sufficiently heady growth, it might not be so pricey after all. (Wall Street expects 20% growth over the next five years.)

Many people found Starbucks a pricey stock back in the old days -- back when it always exceeded reasonable expectations by a long shot and proved naysayers wrong. I can't blame some investors for thinking that Peet's could be the second coming of coffee, but caution is in order as this company aims for growth in a slow economy. I think waiting for a more reasonable price may be a prudent step, lest some investors get burned.

Starbucks has been recommended by Motley Fool Inside Value and Motley Fool Stock Advisor. The Fool owns shares of Starbucks. Try any of our Foolish newsletters today, free for 30 days.  

Alyce Lomax owns shares of Starbucks. The Fool has a disclosure policy.

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