Buicks and Chevys and Cadillacs -- oh, my!
General Motors is turning to eBay
Selling cars through eBay is nothing new. This wouldn't be the first time that visitors checking out a Gilligan's Island lunchbox are a click away from bidding on an Escalade. eBay Motors is a major contributor to the online marketplace, at least in terms of gross merchandise value.
However, most of the cars available on eBay are used cars. The roughly 225 participating dealers will be listing their new wheels this time.
This is a logical move, with so much inventory to clear out. It's also one step short of having Overstock.com
Companies have been using the Web for years to move new cars. Autobytel
Did it take bankruptcy, stalled plants, and shuttered dealers to force a humbled GM to sell new cars alongside Beanie Babies and Pez dispensers? Does it matter, really? If it works, expect Ford
GM's leading the way, Believe it.
More items in the eBay bid basket:
Longtime Fool contributor Rick Munarriz is a satisfied eBay user, with 177 positive feedbacks to show for it. He owns no shares in any of the companies in this story and is also a member of the Rule Breakers analytical team, seeking out the next great growth stock early in its defiance. The Fool has a disclosure policy.