Monday
The new trading week kicks off in China with China Mass Media (NYSE:CMM). Analysts see the television advertising enabler posting a quarterly profit of $0.14 a share, ahead of the $0.09 a share it rang up a year ago.

China Mass Media is growing, yet it's only trading at around six times this year's earnings and a mere five times next year's target. And you thought stateside media companies were cheap!

Tuesday
VeriFone (NYSE:PAY) rings in. The provider of electronic payment solutions probably isn't looking forward to its quarterly report. Analysts expect VeriFone to earn $0.18 a share, cutting last year's profit nearly in half.

Take-Two Interactive (NASDAQ:TTWO) might post even worse quarterly results, with a big loss projected. It's no surprise that the company can't match up to last year's profits, when its Grand Theft Auto 4 juggernaut was burning rubber up the sales charts.

Wednesday
Zale (NYSE:ZLC) also won't be glimmering golden. Wall Street expects a deeper deficit from the upscale jeweler. However, check out the conference call for any signs of a turnaround. You'll know the economy is back on track when diamond rings and gold bracelets start selling briskly again.

Thursday
Krispy Kreme (NYSE:KKD) will have its "hot earnings report now" neon light flashing. The doughnut maker was on top of the world a few years ago, before a problematic franchising structure and healthier dining trends ate into its fundamentals.

Friday
Don't expect a lot of trading activity with a holiday weekend on the way. There are a few earnings reports on the slate -- including ATA (NASDAQ:ATAI) and R.G. Barry -- but it will likely be so quiet that you can hear a closing bell drop.

Until next week, I remain,
Rick Munarriz