The new trading week kicks off in China with China Mass Media (NYSE:CMM). Analysts see the television advertising enabler posting a quarterly profit of $0.14 a share, ahead of the $0.09 a share it rang up a year ago.

China Mass Media is growing, yet it's only trading at around six times this year's earnings and a mere five times next year's target. And you thought stateside media companies were cheap!

VeriFone (NYSE:PAY) rings in. The provider of electronic payment solutions probably isn't looking forward to its quarterly report. Analysts expect VeriFone to earn $0.18 a share, cutting last year's profit nearly in half.

Take-Two Interactive (NASDAQ:TTWO) might post even worse quarterly results, with a big loss projected. It's no surprise that the company can't match up to last year's profits, when its Grand Theft Auto 4 juggernaut was burning rubber up the sales charts.

Zale (NYSE:ZLC) also won't be glimmering golden. Wall Street expects a deeper deficit from the upscale jeweler. However, check out the conference call for any signs of a turnaround. You'll know the economy is back on track when diamond rings and gold bracelets start selling briskly again.

Krispy Kreme (NYSE:KKD) will have its "hot earnings report now" neon light flashing. The doughnut maker was on top of the world a few years ago, before a problematic franchising structure and healthier dining trends ate into its fundamentals.

Don't expect a lot of trading activity with a holiday weekend on the way. There are a few earnings reports on the slate -- including ATA (NASDAQ:ATAI) and R.G. Barry -- but it will likely be so quiet that you can hear a closing bell drop.

Until next week, I remain,
Rick Munarriz

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Longtime Fool contributor Rick Munarriz recommends windshield wiper fluid when trying to look forward. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. He does not own shares in any of the companies in this story. The Fool has a disclosure policy.