Based on the aggregated intelligence of 145,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, motorcycle icon Harley-Davidson (NYSE:HOG) has received a distressing two-star ranking.

With that in mind, let's take a closer look at Harley's business and see what CAPS investors are saying about the stock right now.

Harley facts

Headquarters (Founded)

Milwaukee (1903)

Market Cap

$6 billion



Trailing-12-Month Revenue

$5.29 billion


CEO Keith Wandell (since 2009)
CFO John Olin (since 2009)

Compound Annual Revenue and Net Income Growth (Over Past 3 Years)

(4.2%) and (38.2%)

Cash / Debt

$1.52 billion / $5.18 billion

1-Year Return



Honda (NYSE:HMC)
Polaris Industries (NYSE:PII)

CAPS Members Bearish on HOG Also Bearish on

Ford Motor (NYSE:F)
Bank of America (NYSE:BAC)
Starbucks (NASDAQ:SBUX)

CAPS Members Bullish on HOG Also Bullish on

General Electric (NYSE:GE)

Sources: Capital IQ (a division of Standard & Poor's) and Motley Fool CAPS.

On CAPS, 19.2% of the 502 All-Star members who have rated Harley believe the stock will underperform the S&P 500 going forward. These bears include PSU69 and jed71, both of whom are ranked in the top 10% of our community.

Late last month, PSU69 touched on the stock's skidding fundamentals: "Sales down, debt high, used bike glut, loans failing, excessive inventories."

In a pitch from one week earlier, jed71 shares that sentiment. Here's an excerpt:

I am surprised by all the investors getting sucked into the name brand argument here. "Hey, it’s Harley, after all!" Seems to me there are too many investors saying they will return to their former glory. That might be true, but their current stock valuation seems to have overshot realistic expectations of future earnings. $8 a share it was a buy, $28 it’s priced to perfection. ... While the brand name may help to stabilize sales, I doubt this market will be in a burgeoning growth phase during a recession / 10% unemployment. Remember, this is discretionary spend. ...While I don’t think they will be forced into bankruptcy, the road to recovery for [Harley-Davidson] will be a long and rocky one.

What do you think about Harley, or any other stock for that matter? If you want to retire rich, you need to protect your portfolio from any undue risk. Staying away from dangerous stocks is crucial to securing your financial future, and on Motley Fool CAPS, thousands of investors are working every day to flag them. CAPS is 100% free, so get started!  

Fool contributor Brian Pacampara owns no position in any of the companies mentioned. Starbucks and Ford are Motley Fool Stock Advisor selections. The Fool's disclosure policy always gets a perfect score.