That chill running down my spine must mean that KB Home
Now that the first-time homebuyer tax credit has expired, and folks are feeling a little less flush and a little more nervous, KB Home’s trying to lure folks in the Las Vegas market to come look at homes … by giving them a chance to win tickets to a Justin Bieber concert.
The pint-sized pop potentate may be all the rage with teens and preteens, but geez, they’re not the ones buying houses. (Or so we hope. Talk about your subprime lending…)
I can't help flashing back to the craziness of the housing bubble, when KB rolled out any number of weird gimmicks to keep the buyers rolling in. It teamed up with Martha Stewart for a line of designer houses, and in late 2007, it partnered up with Disney
Then again, Berkshire Hathaway
After all the nonsense that polluted the housing bubble, tactics that once seemed at least vaguely rational now just sound desperate. Perhaps there's good reason for homebuilders' panic; housing starts plunged 10% to a five-month low in May. For KB Home and rivals like Lennar
Sound off on Bieber, housing, and bubbly behavior in the comment box below.
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