If you've been eyeing an e-reader but the price tag is spoiling the plot, the story gets a bit more interesting for you today.
Both Barnes & Noble
These are moves analysts are widely interpreting as a reaction to the popularity of Apple's
I don't see things quite that way, however. The iPad may be playing a role in the price cuts, but we're talking about two completely different markets here: avid book readers vs. technophiles who don't mind reading a book now and then on their tablet computer. Most people agree that dedicated e-readers offer a better experience to the former.
And where do avid readers return to again and again? The digital bookstore, of course, to buy more books. That's why we'll see e-reader prices continue to drop over the coming months and years as Amazon, Barnes & Noble, Sony and others continue to fight for digital bookstore market share. Not quite a give-away-the-razor-and-charge-for-the-blades business strategy, but close.
Fool analyst Rex Moore can't decide if he's an avid reader or a technophile. He owns no companies mentioned in this article. Amazon.com and Apple are both Motley Fool Stock Advisor choices. The Motley Fool has a disclosure policy.