The video below is part of The Motley Fool's "11 O'Clock Stock" series where we recommend a new stock every weekday at 11 a.m. ET on Fool.com over the next 50 weekdays. To see a video of co-founder Tom Gardner explaining the series, click here. To see our original recommendation of Altria (NYSE: MO) click here.

Due to smoking bans and health consciousness, cigarette usage in the U.S. is on the way down at a rate of 3%-4% a year. Still, Fool.com analyst Anand Chokkavelu, CFA, sees opportunity in the sector. Click on the video below to hear his rationale on Altria, and why it's a stock that deserves your attention.

Anand Chokkavelu owns shares of Altria and Philip Morris International. Coca-Cola is a Motley Fool Inside Value recommendation. Philip Morris International is a Motley Fool Global Gains choice. Johnson & Johnson, Coca-Cola, and Procter & Gamble are Motley Fool Income Investor picks. The Fool owns shares of and has Write Covered Calls on Procter & Gamble. The Fool owns shares of Coca-Cola and Johnson & Johnson. The Fool has a disclosure policy.