Technically, you should buy SanDisk (Nasdaq: SNDK) right now.

We examined the company using Moving Average Convergence-Divergence (MACD), which is one of the most popular and long-used technical analysis indicators. Technical analysis is the field of buying and selling stocks not based on the underlying merits of a company, but rather on the patterns and formulas around its price movements.

Signal line crossover is one of the more common ways to interpret MACD. It uses a series of moving averages (in this case, nine, 12, and 26 days) to look for bullish and bearish crossovers that indicate a stock has momentum in one direction or another. Below you can find a current chart of SanDisk's MACD profile:

Confused? Well, that's preposterous! How could you ever be confused by something as simplistic as a Moving Average Convergence-Divergence chart! OK, we're jesting -- but in all seriousness, this is actually one of the simpler methods for technical analysis.

Still, if you'd strictly followed the rules, seeking out upward and downward momentum, you would have seen the stock move between buy and sell categories a fantastic 23 times!

A better way to size up companies
Here at, we're more interested in other measures of company value. When we look at SanDisk and its peers, here are the areas that interest us:



Intel (Nasdaq: INTC)

Broadcom (Nasdaq: BRCM)

NetApp (Nasdaq: NTAP)

Market Cap (millions):





Annual Revenue Growth:





Revenue (TTM, millions):





Operating Margin (TTM):





P/E (TTM):










Source: Capital IQ, a division of Standard & Poor's. TTM = trailing 12 months.

We prefer to look at the fundamental drivers of value. Investors should closely watch statistical fields like return on equity as well as qualitative values like competitive advantage and managerial effectiveness. These areas led investors like Warren Buffett and Seth Klarman to decades of outperformance. Buying and holding great companies is the best solution for individual investors to build lasting wealth and achieve their financial goals.

So when you look at SanDisk, don't evaluate it for crossing a momentum line. Buy or sell it because:

  • SanDisk is a leader in the emerging world of flash storage and solid-state drives. Since flash drives don't require moving parts, draw less power, and can fit into smaller devices, it makes them naturally suited to mobile devices. Lucky for SanDisk, the use of these smaller mobile devices is exploding skywards and bringing SanDisk enormous profits along the way.
  • As a leader in the field of flash storage, SanDisk also owns several valuable patents that give the company a recurring stream of licensing revenue. Last year, this figure amounted to 12% of the company's revenue. While the impact on SanDisk's bottom line should fall thanks to revised agreements with other major memory manufacturers, the licensing stream gives SanDisk a nice profit cushion even if global demand for semiconductors declines.
  • Like other semiconductor companies, SanDisk has been seeing peak times. In a recent quarter, it actually saw the price of a unit of memory rise sequentially! That's basically unheard of in the semiconductor industry, and as new factories come on line producing more chips, prices should continue to be pushed down once again. While SanDisk is trading for a paltry P/E of around 10, it's important to remember that flash memory is essentially a commodity product. Especially on the consumer side, if margins continue to stay extremely attractive, the market will eventually be flooded with low-cost competitors.

Want to buy SanDisk based on technical merits today? Technically, odds are that you should flip and sell SanDisk sometime very soon. If that sounds like madness to you, well, we here at the agree. In every market decline, technical analysis gets its share of proponents. The cries that "buy-and-hold is dead!" get louder, and individuals race toward schemes that promise greater wealth in a shorter amount of time.

I don't deny that technical analysis could make investors money. In any random short-term transaction, you're essentially playing a 50/50 game of chance. However, at the same time, most technical analysis schemes are a relatively simple science, eliminating the vast complexities of evaluating true company value. However attractive, this theory is ultimately the wrong path for individual investors. Technical analysis relies on long-held beliefs about exploiting momentum and consistent patterns throughout the market.

However, with as much as 75% of market trading now done by Ph.D-level programmers at massive high-frequency funds, even if opportunities existed, what chance would an individual have to sniff these deals out? With so much volume now driven by these funds, how can you be certain the same rules of patterns still even exist?

I could also point to Massey University's study across 49 countries, which showed that more than 5,000 trading rules add no value. However, the real reason to forget about technical investing is what we mentioned earlier: SanDisk crossed the crossover 23 times across the past year! While traders might not buy and sell with each crossing, cases of high momentum are normally short lived. The amount of trading in most technical analysis schemes racks up commission fees and short-term capital gains taxes, eating away at profits. More importantly, it takes away from the idea of holding a portfolio of great companies that can accrue wealth over a long time horizon.

That's why, at, we recommend that individual investors establish a portfolio of well-managed companies with strong advantages over their competitors. In the end, we find that to be the best contributor to long-term wealth. More importantly, it'll spare you from sitting bleary-eyed in front of a computer with a Big Gulp full of coffee, frantically buying in and out of companies. But hey, if your idea of protecting your future is charting the ups and downs of Moving Average Convergence-Divergence charts, then SanDisk looks like a buy right now. Just don't expect to hold it for very long.

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Jeremy Phillips owns shares of no companies listed above. Intel is a Motley Fool Inside Value pick. The Fool owns shares of and has written puts on Intel. Motley Fool Options has recommended buying calls on Intel. Try any of our Foolish newsletters today, free for 30 days. The Motley Fool has a disclosure policy.