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While millions of revelers descend on Munich to celebrate the 200th anniversary of Oktoberfest, now is the time for investors to consider pouring a little Molson Coors Brewing
What's on tap?
With its Molson roots dating back to 1786 and a Coors legacy from 1873, Molson Coors boasts more than 350 years of combined beer-making prowess. Although both Molson and Coors had its own history and brewing culture, the 2005 merger of these venerable Canadian and American brands helped both of them gain distribution and marketing scale. The merger was fraught with tension, but the company has made it successful. In fact, it was so successful that management took it a step further in 2008, making a strategic joint venture with SABMiller that essentially merged the two companies' U.S. and Puerto Rico operations. All this served to help those companies keep pace with Anheuser-Busch -- now Anheuser-Busch Inbev
Between the merger and subsequent joint venture, this brewer of such big names as Coors, Molson, Blue Moon, Killian's, Keystone, and Carling is no pushover in the global beer competition. In its top three markets, Molson Coors and the MillerCoors joint venture hold significant market share: 41% in Canada, 29% in the U.S., and 20% in the United Kingdom. However, while these are substantial positions, they're also in relatively mature (low-growth) markets. But Molson Coors is expanding its reach in smart ways to faster-growing markets.
The company's first foray, into Brazil, taught it a lesson on controlled, cost-conscious growth; it struggled badly in that market before backing off in 2006. Having experienced that, management has focused its efforts on low-cost growth through the use of strategic partnerships and joint ventures. In fact, they've just announced one such partnership in China.
Unlike many management teams, Molson Coors' crew has achieved the ever-elusive corporate synergies promised from these deals and has done so ahead of schedule. Not only does the market not fully appreciate this skill set, but it seems to be ignoring the fact that the company still has more cost savings to come. In addition, the company's financial health provides it with the option to pursue growth through acquisitions of smaller players such as Boston Beer Co.
The company already produces hundreds of millions of dollars in free cash flow, and if we believe it can meet its 2010 free cash flow goals, things begin to look really interesting. Assuming Molson Coors can grow FCF at a modest 4% clip for the next decade, we're looking at a stock worth $57 to $62 a share.
Beer and present danger
Molson Coors is not an investment devoid of risk. For starters, brewers operate in a tightly regulated industry, so we have to watch for any negative political momentum. And while the company's goals are not unreasonable given its past success, execution remains a risk factor. Also keep in mind that Molson Coors is a midsize (perhaps sloshed) fish in a big, competitive global beer pond. If large competitors wanted to engage in drastic price-cutting, it could be hurt. However, the company's large competitors have massive amounts of debt on their balance sheets, and with these bills to pay, we don't expect price wars to break out anytime soon.
Again, Molson Coors has a healthy balance sheet, a track record of cost-cutting and execution, and enough scale to compete. The company is relatively small compared to the competition and would actually make a nice acquisition for a bigger player -- such as its joint-venture partner, SABMiller.
This consumer staple with solid brands is the kind of business that can make money in any economy. With a stock possibly 20%-27% undervalued, a 2.5% dividend, and potential growth through further joint ventures or acquisitions, Molson Coors is an investment even a teetotaler like Warren Buffett would toast.
Previous 11 O'Clock Stock recommendations:
- Johnson & Johnson
- CGG Veritas
- Cal-Maine Foods
- Track the performance of our full list of recommendations.
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The Motley Fool will wait at least 24 hours after this publication before buying shares of Molson Coors. To see an FAQ on the "11 O'Clock Stock," click here.