It seems as if Hulu's studio owners won't be getting the big money that they were hoping for.
BusinessInsider.com is reporting that DISH Network
Now, there are plenty of good reasons why Hulu isn't generating bids in excess of $2 billion.
- Hulu is a proven platform, but what is it without content? The three studio partners reportedly aren't willing to offer long-term streaming deals.
(Nasdaq: NFLX)shaved its third-quarter guidance for streaming subscribers by 200,000 earlier this month. If the leader in premium streaming is struggling, what are Hulu's chances?
- The bidders are making things happen on their own. DISH rolled out a pseudo-streaming service last week. Amazon beefed up its licensed streaming content yesterday.
- Yahoo! is on an interim CEO, so it's unlikely to stick its neck too far out on a deal that would eat deeply into its cash reserves.
It also doesn't help that bidders know that its investors want out.
Hulu doesn't have a whole lot of options, so don't be surprised if it settles for DISH and moves on.
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Longtime Fool contributor Rick Munarriz calls them as he sees them. He does not own shares in any of the stocks in this story except for Netflix. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.