Click, click, buy
The Kindle Fire has been called an iPad killer and (slightly less often) a Netflix
Shoppers are becoming more mobile, and tablets are fast becoming the storefront of choice. A recent Wall Street Journal piece offers a few intriguing figures:
- The conversion rate (how many e-commerce site visitors will order something) is higher on tablets. PCs convert about 3% of visitors to buyers, but tablet visitors have 5% conversion rates. That's 20,000 more buyers out of every 1 million visitors.
- Tablet users might have an order worth 20% more than a comparable PC or smartphone buyer.
- The U.S. e-commerce market was worth $150 billion last year, but mobile users accounted for only 3% of the total.
- Of the 9% of online shoppers who own a tablet, about half use the device to shop online. Imagine how much higher this figure could be if Amazon's device gains broad acceptance.
Your one-stop shop
The trend toward mobile shopping is one that will be important to Amazon's bottom line, and I believe that is one major reason the company is pushing so hard to make its tablet competitive. Amazon has already redesigned its homepage to take advantage of tablet-scale interfaces. Unless e-commerce competitors eBay and Overstock.com
What about Barnes & Noble
The battle isn't over yet, so why not add these companies to your watchlist? There's bound to be a flood of important news between now and the Nov. 15 release date.