Click, click, buy
The Kindle Fire has been called an iPad killer and (slightly less often) a Netflix
Shoppers are becoming more mobile, and tablets are fast becoming the storefront of choice. A recent Wall Street Journal piece offers a few intriguing figures:
- The conversion rate (how many e-commerce site visitors will order something) is higher on tablets. PCs convert about 3% of visitors to buyers, but tablet visitors have 5% conversion rates. That's 20,000 more buyers out of every 1 million visitors.
- Tablet users might have an order worth 20% more than a comparable PC or smartphone buyer.
- The U.S. e-commerce market was worth $150 billion last year, but mobile users accounted for only 3% of the total.
- Of the 9% of online shoppers who own a tablet, about half use the device to shop online. Imagine how much higher this figure could be if Amazon's device gains broad acceptance.
Your one-stop shop
The trend toward mobile shopping is one that will be important to Amazon's bottom line, and I believe that is one major reason the company is pushing so hard to make its tablet competitive. Amazon has already redesigned its homepage to take advantage of tablet-scale interfaces. Unless e-commerce competitors eBay and Overstock.com
What about Barnes & Noble
The battle isn't over yet, so why not add these companies to your watchlist? There's bound to be a flood of important news between now and the Nov. 15 release date.Fool contributor Alex Planes holds no financial stake in any company mentioned here, although he wouldn't mind holding an iPad or a Kindle Fire. The Motley Fool owns shares of Apple. Motley Fool newsletter services have recommended buying shares of Amazon.com, Apple, Netflix, and eBay; creating a bull call spread position in Apple; and creating a bear put spread position in Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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