As part of its scramble to catch up to Google
"Lumia means light," Nokia CEO Stephen Elop told the Nokia World Conference in London, "and a new dawn for Nokia." Following fast on the heels of better-than-expected third-quarter earnings, this handset launch just might be the first rays of a rising sun for the benighted mobile-phone giant.
But first, the bad news
For the most recent third quarter:
- Revenue was down from $14.3 billion to $12.5 billion.
- Operating profit was down from $532 million to $71 million.
- EPS was down from $0.19 to ($0.03).
Believe it or not, as terrible as these numbers are, they're better than analysts predicted. In happier news:
- Cash flow from operations was up from $595 million to $1.15 billion.
- Cash and other liquid assets were up from $14.4 billion to $15.0 billion.
Nokia is still the world's largest mobile-phone manufacturer by volume. As such, the company continues to throw off a lot of cash at an increasing rate, further fattening its already healthy balance sheet. And with no long-term debt, it can operate in this current essentially profitless condition for a considerable time, until its higher-margin smartphone business takes hold. That's the plan, at least.
So far, so good
The Lumia 800 is initially only being offered in Europe and Asia and won't be offered in the U.S. until 2012. Some analysts expressed their disappointment at this, but it makes sense.
Much like its old rival Ericsson
In another smart move, Nokia hasn't forgotten to address an aspect crucial to any successful smartphone strategy -- the user ecosystem. If the company is to compete effectively and create a viable third smartphone market all its own, it has to build an ecosystem surrounding its product that will be interesting enough to attract new users and sticky enough to keep them around. As such, the Lumia rollout includes a range of new, surrounding services in music, location, social networking, and gaming.
Trying to teach Apple a few lessons
Nokia also unveiled a second smartphone as part of its rollout, the Lumia 710. In an attempt to fill a market niche, or maybe make one, between the high-end smartphone market Apple and Android serve and the feature-phone space Nokia currently inhabits, the 710 will be priced much more aggressively than the flagship 800.
The Foolish bottom line
On the news of the Lumia launch, share prices for Nokia rose as high as $7.35, up from $6.75. The price has since settled around $7.15. Elop and Nokia shareholders, no doubt, would like to see more of this. But the buzz around the Lumia launch also made the P/E jump significantly, from around 14 before the launch to 26 now.
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Fool contributor John Grgurich would love to hang out with some Finnish reindeer, but he owns no shares of any of the companies listed in this column. The Motley Fool owns shares of Google, Apple, and Microsoft. Motley Fool newsletter services have recommended buying shares of Microsoft, Google, and Apple. Motley Fool newsletter services have recommended creating a bull call spread position in Microsoft. Motley Fool newsletter services have recommended creating a bull call spread position in Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a scintillating disclosure policy.