The contest is over, and the verdict is in: Apple
A few years back, as you may recall, Apple made one of its great leaps forward in style, form, and function when it created the MacBook Air. A couple generations on, the Air is still one of the prettiest laptops out there, standing just 1.7 centimeters tall in its aluminum uni-body shell, weighing less than three pounds, and packed to the gills with flash memory.
It also costs a pretty penny. The base model 11-inch Air sells for $999, with prices ranging as high as $1599 for a 13.3-inch model. And if you suspect high prices mean high profit margins for Apple, well...you're not alone. Hewlett-Packard
Last week, in the course of announcing its decision to hold onto its PC division, HP dropped a hint as to its intentions for Apple: "Ultramobile is a notebook category of sub-17 millimeter notebooks. We're very focused on having a suite in that ultramobile space. And you'll see that very soon."
And not just from HP. Dell's
Now, how many of these comps will bear the Apple logo? I suspect quite a lot of them, since historically, Apple has controlled a 25% market share in PCs exactly...never. There's a lot of room in the category for Windows users hungry for ultra-slim laptops with long battery lives. But figuring out who will capture the bulk of the market is hard to say right now. What I do know is that the companies supplying flash memory to the PC makers -- firms like SanDisk
After all, because they lack hard drives, high-end Airs pack as much as 256 gigabytes worth flash memory. If rival ultrabooks boast similar numbers, and if they do indeed grow to constitute 25% of the laptop market, this argues in favor of explosive growth for the memory suppliers.
Will Hewlett-Packard's venture into ultra-lite PC-ing work out any better than its attempt to invade Apple's tablet PC market? Add HP to your Fool Watchlist and find out.Fool contributor Rich Smith puts his money where his mouth is: He owns shares of SanDisk and Micron (but not STEC). You can find him on CAPS, publicly pontificating under the handle TMFDitty, where he's currently ranked No. 320 out of more than 180,000 members. The Motley Fool has a disclosure policy.
The Motley Fool owns shares of Apple and Intel. The Fool owns shares of and has bought calls on Intel. Motley Fool newsletter services have recommended buying shares of Apple, Dell, and Intel. Motley Fool newsletter services have also recommended creating bull call spread positions in Apple and Intel.
We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.