The following video is from today's MarketFoolery podcast, in which host Chris Hill and analysts Charly Travers and Bill Mann discuss the latest business news. Shares of Green Mountain Coffee Roasters took a huge hit on Thursday. The guys analyze the competitive landscape and share why Green Mountain may be facing challenges in the future.

Chris Hill owns shares of Starbucks. The Motley Fool owns shares of SUPERVALU and Starbucks. Motley Fool newsletter services have recommended buying shares of Procter & Gamble, Green Mountain Coffee Roasters, and Starbucks, buying calls in SUPERVALU, and creating a lurking gator position in Green Mountain Coffee Roasters. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.