The following video is part of our "Motley Fool Conversations" series, in which Motley Fool senior technology analyst Eric Bleeker and consumer-goods editor Austin discuss emerging trends in their favorite companies.

In today's episode, Eric and Austin talk about the recent 20% pop in Aeropostale's share price. They dissect why the company jumped; give a quick take on the overall clothing retail market, including a glimpse at competitors; and discuss the best way for investors to play the retail game right now. With same-store sales declining, cotton prices easing, and consumer spending habits still soft, there are a lot of ways these companies could tip.

Both Eric Bleeker and Austin Smith own shares in no companies mentioned here. The Motley Fool owns shares of Wal-Mart Stores, Aeropostale, and Gap. Motley Fool newsletter services have recommended buying shares of and creating a diagonal call position in Wal-Mart Stores. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.