What's happening in the headlines can affect you as an investor. Here's what's going on, what you need to know, and what you should expect.
Reuters is reporting that Netflix
Netflix saw the biggest decline in the ForeSee survey after the company tried to raise prices and split its DVD and video-streaming services, dropping seven points, the largest decline of any retailer in the survey. "Netflix totally misread its customer base and is paying the price, damaging its brand among both consumers and investors," Larry Freed, chief executive officer of ForeSee told Reuters. Netflix had come close to customer-satisfaction leader Amazon.com in previous ForeSee surveys.
Netflix shares lost more than half their value this year, with the vast majority of the decline coming after the company unveiled its intention to split its services. Being better schooled in the ways of retail life on the Internet than most of its peers, and also seemingly better run, Netflix really should have known better than to have idly squandered more than a decade's worth of customer goodwill.
Hopefully, all of the companies that did poorly on this survey will read the results and take them to heart. For those that performed well, hopefully they won't take their eyes off the online-customer ball, because it doesn't take a Fool to know that the world of retail sales is shifting more and more online. Companies that don't get this part of their business right, a la Netflix and Gap, will be in big trouble if they don't mend their ways quickly.
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Fool contributor John Grgurich loves his Twitter newsfeed so much he wants to marry it, but he owns no shares of any of the companies mentioned above.The Motley Fool owns shares of Gap, Amazon.com, and Apple. Motley Fool newsletter services have recommended buying shares of Amazon.com, Netflix, and Apple. Motley Fool newsletter services have recommended creating a bull call spread position in Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a scintillating disclosure policy.