The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor and analyst Austin Smith discusses topics across the investing world.

In today's edition Austin talks about his recent interest in the tire sector. Despite its ho-hum nature, there is actually an incredible amount of excitement surrounding this space. The gap from the top to the bottom players is pretty wide. The dynamics range from wide margin power players with a dominate market position, to smaller upstarts with a huge amount of upstart potential. Click the video below to see how Austin ranks these companies.

Austin Smith has no positions in the stocks mentioned above. The Motley Fool owns shares of Ford. Motley Fool newsletter services recommend Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.