The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor/analyst Austin Smith and industrials editor/analyst Brendan Byrnes discuss topics across the investing world.

The recent economic hardships have caused many businesses to do a self-analysis and question their business models. Male shoppers are increasingly becoming big profit drivers for many clothing companies. This untapped population is fickle, though. Many retailers are realizing selling to men requires more than just making men's products. Watch the video below to see which companies have figured it out, and which ones haven't.

Austin Smith has no positions in the stocks mentioned above. Brendan Byrnes has no positions in the stocks mentioned above. The Motley Fool owns shares of Coach and Lululemon Athletica. Motley Fool newsletter services recommend Coach and Lululemon Athletica. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.