Exposure to international markets is important for U.S.-based retail investors. But what, exactly, should that look like? I asked that of Eddy Elfenbein, who writes about stocks at Crossing Wall Street and was named by CNNMoney as "the best buy-and-hold blogger" on the Web.

Watch our conversation here (run time: 1:57), or read the transcript below:

Brian Richards has no positions in the stocks mentioned above. The Motley Fool owns shares of Coca-Cola and Johnson & Johnson. Motley Fool newsletter services have recommended buying shares of Johnson & Johnson and Coca-Cola and creating a diagonal call position in Johnson & Johnson. The Motley Fool has a disclosure policy.