Lately, Toyota is doing a good job of helping investors forget about its troubled recent past. The Japanese giant reported net second-quarter income of 290.3 billion yen, or $3.7 billion.
That's a tremendous result, well above analyst estimates, driven by a 60% rebound in revenue from the tsunami-hindered year-ago quarter -- when Toyota managed just $15 million in net profit.
But Friday morning brought even bigger news: As good as things have been in the past few months, Toyota is betting that they can get even better.
Race for the global crown
Toyota fell behind General Motors
But can Toyota sustain that lead? It's sure going to try. Toyota said on Friday that it had raised its global sales forecast to 9.76 million vehicles for the full year, up from an earlier target of 9.58 million -- a number that seemed ambitious just a few months ago.
Toyota's betting on more than just a strong recovery from last year's natural disasters, and with good reason. Its new Camry sedan, launched here in the U.S., late last year, has had great success: It's now the best-selling car in the U.S., and the second-best selling vehicle of any kind after Ford's
Meanwhile, at home in Japan, where Toyota dominates the local market, sales of the Prius have been very strong as Toyota nearly doubled its year-ago delivery totals. After tsunami-related disruptions last year limited availability of top Toyota and Honda
A big Toyota advantage
Toyota's global prospects -- and its profits -- relative to GM and VW are helped by its small presence in the market that is bedeviling both of its key competitors: Europe. While GM lost $361 million in Europe in the second quarter, a number that's likely to rise as the year goes on, and market leader VW cuts prices to battle local rivals for a dwindling number of customers, Toyota's exposure to the region and its structural woes is relatively insignificant -- a good thing, at the moment.
Meanwhile, Toyota continues to gather strength in China, the world's largest car market. Chinese consumers, like their counterparts elsewhere, have proven to be big fans of Toyota's reputation for dependability and durability. Toyota has also done quite well in the region's emerging markets: Profits from Asian markets outside of Japan, including China, were up 69% during the quarter.
Toyota's ability to adjust to the strength of the yen has also helped. At one point, Toyota executives said they were losing some $4,000 in profit per vehicle sold in the U.S. because of the yen's strength. Back then, Toyota's financial plans assumed an exchange rate of 90 yen to the dollar -- a level not seen since mid-2010. Toyota reiterated on Friday that its current plans assume an exchange rate of 80 yen to the dollar, close to current levels.
The upshot: Godzilla is back
Whether or not Toyota manages to regain the global sales crown in 2012 -- and right now, its odds of doing so look very good -- it's clear that the company is back on form and firing on all cylinders. While its profits trail Volkswagen's whopping $6.83 billion second-quarter total, Toyota's quarterly earnings dwarfed those of GM -- a strong showing considering the Japanese firm's exchange-rate disadvantage.
Toyota continues to gather strength, while GM's stock is currently hovering near its post-bankruptcy low. But GM could have significant upside in coming months, as new products hit showrooms and improvements continue around the world. However, investors need to stay attuned to fluctuating demand and the ability of automakers, like GM and Ford, to respond in unison. For starters, one of our top equity analysts has compiled a premium research report with in-depth analysis on Ford's competitive edge. To find out what could propel Ford down the road, get instant access to this premium report now.
Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool owns shares of Ford. Motley Fool newsletter services have recommended buying shares of Ford and General Motors, as well as creating a synthetic long position in Ford. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.