Has J.C. Penney scored a hit with investors? Ace Metrix recently listed the company as one of the most effective back-to-school-season advertisers. Unfortunately, Fools, that's not very meaningful. The company joins a list that also includes Best Buy(NYSE:BBY)

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Andrew Tonner and Austin Smith have no positions in the stocks mentioned above. The Motley Fool owns shares of Best Buy and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.