The following video is part of our Motley Fool Exclusive Interview series.

In today's edition, Fool.com analyst Austin Smith interviews acclaimed author and New York Times columnist Charles Duhigg about his recent book, The Power of Habit, and the iEconomy series he's authored for The New York Times.

With the combination of a mountain of data and a devoted user base, Facebook may seem like a home run investment, but the company has flopped since its public debut.

Charles looks at one of the reasons why this winning formula hasn't panned out for Facebook, and what investors need to watch as a leading indicator that the company may be able to better monetize its incredible position.