The following video is from Thursday's MarketFoolery podcast, in which host Chris Hill, along with analysts Jim Gillies and Jason Moser, discusses the top business and investing stories.

What happens when you continually exceed expectations quarter after quarter for years on end -- even in the grocer business, where profit margins are paper-thin -- and then you suddenly have a quarter that's "just" excellent? You get Whole Foods' (NASDAQ:WFM) problem. In this segment, the guys talk about what happens when a sublime company like Whole Foods sets the bar for itself too high, and why "only" meeting the company's excellent earnings predictions, and not exceeding them, can mean a downtick in stock price for shareholders who have learned to be spoiled and want more.

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