For all there is to like about Google's (NASDAQ:GOOGL) Apps alternative to Microsoft's (NASDAQ:MSFT) Office suite, Gmail compares poorly to Outlook when it comes to managing tasks and projects.

Gmail adherents will counter -- rightly -- that they've a choice of any number of third-party task managers, including Remember The Milk and Toodledo. Nevertheless, I find it weird that Gmail's relatively obtuse alternative is tucked away in a hidden tab. Ignoring this space has encouraged up-and-comers to seek gains from pairing task management and social collaboration tools.

Take Jive Software (NASDAQ: JIVE), which recently purchased team task manager Producteev1 for an undisclosed sum. Facebook (NASDAQ:FB) co-founder Dustin Moskovitz and developer Justin Rosenstein have created a similar system called Asana2 while (NYSE:CRM) has Why isn't Google taking this market more seriously? Find out more in the video below.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.