In this video, part 7 of 11, The Motley Fool's Brendan Byrnes and author Lisa McLeod discuss several companies that have a "noble purpose" in their organizations. 

Lisa offers up Procter & Gamble (NYSE:PG) as a solid example. Under the leadership of Jim Stengel, she says, through "focusing every single brand on making a difference -- improving the life of the consumer," it experienced record growth for a decade. Additionally, she mentions Whole Foods Market (NASDAQ:WFM) as another popular brand well-known for practicing "conscious capitalism." 

She also discusses a Trimble (NASDAQ:TRMB) company, Meridian Systems, and its "noble sales purpose" of wanting to, as their Purpose Statement claims, "help build a better world." Since implementing this purpose statement, the share price has increased 27% in the past year; 19% in the past six months. 

The key, Lisa claims, is that it starts at the top.  "It changes the narrative. That's why it's senior leadership's job to do that."

Brendan Byrnes has no positions in the stocks mentioned above. The Motley Fool owns shares of Whole Foods Market. Motley Fool newsletter services recommend The Procter & Gamble Company and Whole Foods Market. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.