In this video, part 7 of 11, The Motley Fool's Brendan Byrnes and author Lisa McLeod discuss several companies that have a "noble purpose" in their organizations.
Lisa offers up Procter & Gamble (PG 1.52%) as a solid example. Under the leadership of Jim Stengel, she says, through "focusing every single brand on making a difference -- improving the life of the consumer," it experienced record growth for a decade. Additionally, she mentions Whole Foods Market (WFM) as another popular brand well-known for practicing "conscious capitalism."
She also discusses a Trimble (TRMB 1.67%) company, Meridian Systems, and its "noble sales purpose" of wanting to, as their Purpose Statement claims, "help build a better world." Since implementing this purpose statement, the share price has increased 27% in the past year; 19% in the past six months.
The key, Lisa claims, is that it starts at the top. "It changes the narrative. That's why it's senior leadership's job to do that."
