In this video, part 7 of 11, The Motley Fool's Brendan Byrnes and author Lisa McLeod discuss several companies that have a "noble purpose" in their organizations. 

Lisa offers up Procter & Gamble (NYSE:PG) as a solid example. Under the leadership of Jim Stengel, she says, through "focusing every single brand on making a difference -- improving the life of the consumer," it experienced record growth for a decade. Additionally, she mentions Whole Foods Market (NASDAQ:WFM) as another popular brand well-known for practicing "conscious capitalism." 

She also discusses a Trimble (NASDAQ:TRMB) company, Meridian Systems, and its "noble sales purpose" of wanting to, as their Purpose Statement claims, "help build a better world." Since implementing this purpose statement, the share price has increased 27% in the past year; 19% in the past six months. 

The key, Lisa claims, is that it starts at the top.  "It changes the narrative. That's why it's senior leadership's job to do that."

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.