Unconventional drilling has been an area of dynamic growth for the entire oil and gas industry over the past few years. With the United States leading the way, many companies in the sector are prepared to utilize domestically the experience gained abroad. Heavyweights such as Halliburton (HAL -0.88%), Schlumberger (SLB -0.72%), and Baker Hughes (BHI) are concentrating heavily on this area. Many industry watchers project that unconventional operations will compose almost 50% of North American production over the next decade or so, compared with only 23% as of 2010. Combine this with the fact that estimates place 80% of unconventional reserves outside of North America, and the opportunities in this field are nearly limitless. Tune in to the video for more insight from Fool energy analysts Taylor Muckerman and Joel South.