Apple Tests Its "Next Big Thing"

By Lyons George – Dec 17, 2012 at 8:15PM

NASDAQ: AAPL

Apple

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Everyone knows Apple has its eye on television, and now the rumor mill is churning.

In the video below, Motley Fool analyst Lyons George discuses the latest developments with Apple (AAPL 0.52%). A recent article in The Wall Street Journal explains a little bit about what Apple is testing now: a television.

According to some of its employees, Apple has been working with Foxconn and others to test big-screen HD televisions. Lyons explains that it is still speculation, saying it is not yet a formal project, and still in the early stages. However, he says it is speculation with merit, as Apple has been eyeing a television for quite a while.

Apple's CEO, Tim Cook, recently suggested television as an area of intense interest for the company. After selling 1.3 million Apple TV box-top devices last quarter, Apple already has an operating system in place, and says a hardware device is expected to come out soon as well.

Lyons believes that competition will be stiff but the "smart television" business may prove very lucrative.

Lyons George has no positions in the stocks mentioned above. The Motley Fool owns shares of Apple, Google, and Netflix. Motley Fool newsletter services recommend Apple, Google, and Netflix. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.