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Is It Too Risky Not to Sell SodaStream?

By Jim Mueller, CFA and Blake Bos - Dec 18, 2012 at 12:52PM

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SodaStream has been around for decades in Europe, but will it be seen as a fad here in the U.S.?

An important part of building an investment thesis for any company is to take a close look at the risks the company faces. In this video, Motley Fool analyst Jim Mueller takes a look at SodaStream (SODA), the Israeli make-your-own-soda company that has been around for decades in Europe, but has just begun to reach the U.S. market. He talks about how, while this may be a popular and convenient kitchen appliance in Europe, it may not catch on in the U.S., and may end up only a short-lived fad. He also highlights some of the geopolitical risks facing the region where the company is based.

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Stocks Mentioned

SodaStream International Ltd. Stock Quote
SodaStream International Ltd.
SODA
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$62.28 (-1.00%) $0.63
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Target Corporation Stock Quote
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Pepsico, Inc. Stock Quote
Pepsico, Inc.
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$68.85 (-4.56%) $-3.29

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