An important part of building an investment thesis for any company is to take a close look at the risks the company faces. In this video, Motley Fool analyst Jim Mueller takes a look at SodaStream (NASDAQ:SODA), the Israeli make-your-own-soda company that has been around for decades in Europe, but has just begun to reach the U.S. market. He talks about how, while this may be a popular and convenient kitchen appliance in Europe, it may not catch on in the U.S., and may end up only a short-lived fad. He also highlights some of the geopolitical risks facing the region where the company is based.
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