An important part of building an investment thesis for any company is to take a close look at the risks the company faces. In this video, Motley Fool analyst Jim Mueller takes a look at SodaStream (SODA), the Israeli make-your-own-soda company that has been around for decades in Europe, but has just begun to reach the U.S. market. He talks about how, while this may be a popular and convenient kitchen appliance in Europe, it may not catch on in the U.S., and may end up only a short-lived fad. He also highlights some of the geopolitical risks facing the region where the company is based.
Is It Too Risky Not to Sell SodaStream?
By Jim Mueller, CFA and Blake Bos
-
Dec 18, 2012 at 12:52PM
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NASDAQ: SODA
SodaStream International Ltd.
SodaStream has been around for decades in Europe, but will it be seen as a fad here in the U.S.?
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