SodaStream (SODA), an Israeli company that has long been a disruptor of conventional bottles and cans of soda in Europe, has come to U.S. shores. While the bears think it will be seen as a fad here, there are a lot of indicators to show otherwise. In this video, Motley Fool consumer goods analysts Blake Bos and Isaac Pino discuss some of the signs that holiday sales of SodaStream and SodaStream products were strong, and what investors should look for in the quarterly earnings in regards to the company's growth in the American market.
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