Electric and hybrid vehicles made a lot of news at this month's International CES in Las Vegas and the big auto show in Detroit. There's reason for optimism: While it took eight years for the category to reach a 2% market share in the U.S., since October of 2011 that figure has almost doubled.

At CES, Motley Fool analyst Rex Moore was able to chat with Ford's (NYSE:F) Mike Tinskey about all things electric. Interestingly, Tinskey says the competition is far from a cutthroat -- instead, most manufacturers are working somewhat cooperatively, hoping to see the category grow exponentially in the years to come. See part one of the interview in the video below.

Rex Moore has no position in any stocks mentioned. The Motley Fool recommends Ford, General Motors, and Tesla Motors. The Motley Fool owns shares of Ford and Tesla Motors. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.