When a company like Microsoft, Nike, or Best Buy (NYSE:BBY) wants to create a broad marketing campaign, they turn to ExactTarget (UNKNOWN:ET.DL) to coordinate across new media. ExactTarget's cross-channel marketing automation technology represents the future of digital advertising, making the company a worthy candidate for the savvy investor's watchlist in 2013.

Lyons George has no position in any stocks mentioned. The Motley Fool recommends Nike. The Motley Fool owns shares of Microsoft and Nike. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.