When a company like Microsoft, Nike, or Best Buy (BBY +1.01%) wants to create a broad marketing campaign, they turn to ExactTarget (NYSE: ET) to coordinate across new media. ExactTarget's cross-channel marketing automation technology represents the future of digital advertising, making the company a worthy candidate for the savvy investor's watchlist in 2013.
Stock to Watch in 2013: Enabling the Future of Marketing
By Lyons George – Feb 6, 2013 at 12:58PM
Companies are increasingly turning to Exact Target for cross-channel marketing.