In the following video, Motley Fool tech and telecom analyst Andrew Tonner takes us through a major advertising change by Google (NASDAQ:GOOGL). The company is changing its requirements for users of its AdWords online ad system to require advertisers to increase their advertising presence on smart devices. While this may be controversial for the advertisers themselves, from the investor's perspective this is a great move that may finally start to achieve the ad revenue from mobile that Google has been desperate for. Andrew tells us that this transition will take time, but that it's just another reason long-term investors should love this company.

Andrew Tonner owns shares of Apple. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.