You've probably heard the story: When Apple (AAPL -1.22%) was developing the iPhone, Steve Jobs was disappointed that the keys in his pocket were scratching the plastic screen on the prototype. He then went to Corning (GLW 1.17%), asked for a solution to the problem, and thus Gorilla Glass was born. On 33 brands and a billion devices worldwide, it's probably covering your own smartphone or tablet.

In January, Corning unveiled the new Gorilla Glass 3 at the International CES in Las Vegas. Our Rex Moore was there and found out more about the product, as well as what it means to the company's bottom line.